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Home :: Who We Are

Who We Are

Daxbourne International logo

Natural Image Wigs is owned by Daxbourne International and specialises in ladies wigs, hairpieces and hair enhancers for designed for both hair loss and fashion. We have more than 40 Years of experience supplying wigs in the UK direct to the consumer, to wholesale clients and to the NHS.

Our brands ...
Natural Image


Designed with the necessity wearer in mind, whether the hair loss has been caused by chemotherapy, alopecia or simply age related hair thinning, our Natural Image collection has an extensive range of styles that are classic, chic and easy to wear.

The longest running of our collections, it retains some styles that have withstood the test of time, yet with advances in wig technology, we continue to create innovative new styles that delight both loyal and new customers.


Inspired by Natural Image

Created to fill a gap in the market for fashionable wigs that are natural looking, with modern haircuts and wig technology. With lace fronts, monofilament tops or partings and our exclusively designed colour palette, these wigs are perfect for younger clients who have experienced hair loss as well as being used by celebrities and fashionistas who want to change their look.


Hothair – The Fastest way to Glamorous Hair

Initially designed for our concession in Selfridges, London, this is the younger, more fashionable side to Daxbourne International. At Hothair, we think hair is as important as shoes or handbags to help accessorise your look. With clip in hairpieces, hair wraps, and funky fantasy wigs as well as luxurious human hair extensions, this collection is fashion forward and beloved of make up artists, celebrities and bloggers who love to change their hair as often as they change their mood.

Jacqueline Collection


Created for our more mature client, the Jacqueline collection started back in the 1980's as a one of the only catalogues catering to women who wanted to look both fashionable and comfortable. The Jacqueline Collection has very loyal customers who return time and again for their favourite wigs. The collection is still available in a catalogue format, but has been online at Natural Image Wigs since 2013, allowing another convenient way to shop.

Paula Young


Created in the USA, the Paula Young collection is available exclusively in the UK via a catalogue in combination with the Jacqueline Collection and on Natural Image With a host of classic styles and bi-monthly updates, there is something for everyone. To request a Paula Young and Jacqueline Collection Catalogue click here.

Especially Yours


Exclusively available in the UK via, Especially Yours wigs are created by an expert team in the USA with women of African Heritage in mind. With a whole host of colours and cuts, from traditional to uber - fashionable, all at very reasonable prices!

We are also the licenced UK distributors of both:

Raquel Welch

Raquel Welch

Raquel Welch's wig collection launched in 1995 and has become one of the most innovative and stylish wig collections in the world. Her wig team are constantly creating new and chic styles to help her achieve her aim which is 'To make every woman even more beautiful'.



Hairdo's fast and glam pieces and signature one piece hair extensions have made them a favourite of glam girls for years. With a new look and gorgeous new styles, they have 'changed everything' again. Perfect for busy glamoristas.

Noriko Amore Revlon Natural Collection


We also stock a selected collections of wigs from brands we know and love such as Noriko, Amore, Revlon and The Natural Collection as well as beautiful headwear.

Our people are ...


We have an expert creative team who carefully design and source wigs that are fashionable, chic and practical. The team consists of both wig makers and certified hairdressers who are constantly on the look-out for wig innovations and fashion trends to take our collections to the next level.


We have 11 stores across the UK all with talented and sympathetic wig fitters and hairdressers. We are in constant contact with our wig fitters and have frequent meetings to feedback customer reactions to our collections and to come up with new and requested styles.

We also work very closely with our factories, who work with us on new styles, better fits, innovative colours and to ensure our styles are created to the highest quality.

Customer Focused

Besides our wonderful salon teams, we have a dedicated customer service department who work from our London headquarters. They are on hand to take orders from both consumers and wholesale clients, answer style and product questions and have a bit of a chat.

Where Can You Find Us?

In the UK you can shop our collections in our dedicated wig stores, in Selfridges London and in selected House of Fraser department stores. Click here for details on our concessions and retail stores

You can also find us online at and

We have a select range of wholesale clients around the UK, mostly supplying NHS trusts.